Incorporate the texture of handcrafted lettering into your project with Photoshop images from TheOrganicType.
I just came across this blog post about concepts in web design, and thought it might help you in your design process. Of course you have read Hillman Curtis’ 7 steps, but this article has a more direct way to explain it. Basically it’s about the combination of concept, conveyance and theme.
If you need inspiration for your idea developing process, check out theese books: